Inferentia

Designing E-commerce Landing Pages: UX Strategies That Convert

A detailed guide to creating landing pages that captivate users, build trust, and drive conversions.

Apr 21 • 

Piyush Ranjan

Coupon Field Anxiety: The Hidden Conversion Killer on Indian D2C Sites

The Problem You Didn't Know You Had

Apr 12 • 

Piyush Ranjan

March 2025

The Art of Event Design: Turning Clickstream Data into into Actionable Insights

From Clicks to Conversions: Building an Analytics Foundation That Drives Results

Mar 19 • 

Piyush Ranjan

February 2025

Debunking CRO Myths: The Truth About Conversion Optimisation

Bust the Misconceptions

Feb 26 • 

Piyush Ranjan

Google Tag Manager (GTM): A Complete Guide to Smarter Tracking & Analytics

From Basic Tracking to Advanced Analytics: How GTM Helps Businesses Make Data-Driven Decisions

Feb 9 • 

Piyush Ranjan

Server-Side vs Client-Side Tracking: A Comprehensive Guide

As digital platforms rapidly evolve, tracking user interactions remains at the core of understanding customer behavior and optimizing performance.

Feb 2 • 

Piyush Ranjan

January 2025

Running and Analysing Experiments: An End-to-End Example

From Hypothesis to Insight

Jan 26 • 

Piyush Ranjan

A/B Testing 101: The Power of Experimentation

The $100M Experiment: How A/B Testing Transformed Bing’s Revenue

Jan 15 • 

Piyush Ranjan

1

Conversion Rate Optimisation in the Indian Context

What Do I Share on Inferentia: A Guide to Mastering CRO

Jan 12 • 

Piyush Ranjan

December 2023

How Meta leverages the analytics to customise your Facebook feed?

A deep dive into Meta's advanced analytics and experiment framework

Dec 9, 2023 • 

Piyush Ranjan

2

October 2023

Measuring User Quality: A Practical Guide

Optimising User Engagement and Conversions Through User Quality Segmentation

Oct 24, 2023 • 

Piyush Ranjan

1

May 2023

Investigating a Gradual Drop in Conversion Rate: A Case Study for a Fashion E-commerce Giant- Part II

Unveiling Insights and Taking Action

May 21, 2023 • 

Piyush Ranjan

1