Inferentia

30 product pages. 10 dimensions. 3 Indian D2C brands. Nobody ships the complete product page.

A running series taking Indian D2C brands apart, surface by surface. This edition: the product page, scored across Snitch, The Souled Store, and…

Jul 8 • Piyush Ranjan

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March 2026

The Copy-Variant Paradox: Why LLMs Fail at Creativity (and How to Prompt for Brand Voice)

In my last post, we looked at how to use LLMs to mine thousands of customer support tickets and reviews to find the “why” behind conversion drops.

Mar 22 • Piyush Ranjan

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The trap of "AI CRO"

Most people are using LLMs backward. Stop asking them for solutions and start forcing them to categorise the pain. Here's how.

Mar 22 • Piyush Ranjan

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I Built an AI CRO System. Here's Where It Failed (And What Actually Works)

Everyone's selling AI as the future of CRO. I spent 3 months building it. Here's the honest breakdown: where it works, where it hallucinates nonsense…

Mar 19 • Piyush Ranjan

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April 2025

Designing E-commerce Landing Pages: UX Strategies That Convert

A detailed guide to creating landing pages that captivate users, build trust, and drive conversions.

Apr 21, 2025 • Piyush Ranjan

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Coupon Field Anxiety: The Hidden Conversion Killer on Indian D2C Sites

The Problem You Didn't Know You Had

Apr 12, 2025 • Piyush Ranjan

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March 2025

The Art of Event Design: Turning Clickstream Data into into Actionable Insights

From Clicks to Conversions: Building an Analytics Foundation That Drives Results

Mar 19, 2025 • Piyush Ranjan

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February 2025

Debunking CRO Myths: The Truth About Conversion Optimisation

Bust the Misconceptions

Feb 26, 2025 • Piyush Ranjan

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Google Tag Manager (GTM): A Complete Guide to Smarter Tracking & Analytics

From Basic Tracking to Advanced Analytics: How GTM Helps Businesses Make Data-Driven Decisions

Feb 9, 2025 • Piyush Ranjan

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Server-Side vs Client-Side Tracking: A Comprehensive Guide

As digital platforms rapidly evolve, tracking user interactions remains at the core of understanding customer behavior and optimizing performance.

Feb 2, 2025 • Piyush Ranjan

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January 2025

Running and Analysing Experiments: An End-to-End Example

From Hypothesis to Insight

Jan 26, 2025 • Piyush Ranjan

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A/B Testing 101: The Power of Experimentation

The $100M Experiment: How A/B Testing Transformed Bing’s Revenue

Jan 15, 2025 • Piyush Ranjan

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